Monday, 16 July 2012
Thursday, 21 June 2012
Busy Busy
So now that Beara Beara is off the ground we have been occupying ourselves with our first fashion shoot a few weeks ago and another product shoot just last week. The professionalism of the brand is so imperative for customer confidence that we have committed a lot of time and energy into taking new photos for the website and a catalogue.
Our photographer David Shih was incredibly professional and was a great help as it was our first experience of directing such an event. The models, Georgia, Peter and Amy were also very helpful and patient. Even though we started the day late we got through an huge amount of shots.
We know we can improve a lot on the final results but as with everything we are determined to learn and improve and have fun along the way. Life is boring if you dont strive to learn and improve.
Sunday, 10 June 2012
Saturday, 5 May 2012
The business is evolving
The journey for the name 'The Teapot Tree' is coming to an end. The business is flourishing but the name will become 'Beara Beara' within the coming month. The reason for this is to move our business towards a stronger and more recognizable style which is both original and extremely good quality while distancing ourselves from inexpensive, mass produced items. Our bags are a statement and we want everyone from teenage girls to business men to feel confident in the brand they so proudly support.
Over the coming month we will be finalizing new high quality labels, leather embossers, professional photographs, seasonal look-books and many more ideas to promote the ever improving business. Our price structure will remain the same for the near future to encourage new customers to purchase a one-of-a-kind bag, however, once our brand is in shops throughout the UK we will have no choice but to re-evaluate in order to grow the business.
We are all incredibly excited about the changes to the business and the improvements to the products and of course are looking forward hugely to gauging the reaction to the new range of bags which will be available within weeks.
Thank you all for supporting us thus far and as always we learn from our customers so would really appreciate any feedback you may have.
Jake Bullough
Jake Bullough
Thursday, 26 April 2012
A glimpse into our latest visit to Bolivia
A wonderful mixed month of laughs and frustrations, old friends and new business opportunities. With endless searches for improved raw materials, hardware, cloth for inner lining etc we are happy that our hard work will show in our new range of bags. Our suppliers patience with our rather perfectionist attitudes was to be admired and their ambition to improve our combined product makes me confident the business will go from strength to strength. We are now planning our first studio shoot within the coming month which will lead onto us releasing the new range in June.
Saturday, 7 January 2012
Sunday, 25 December 2011
Christmas sale and at last new stock
The four weeks leading up to Christmas is every retail business' most crucial time of year. Sales soar as people spend their hard earned money on gifts. As we have experienced people desperately refrain from buying for themselves in the preceeding months in order to afford that meaningful present; something they know will be appreciated and remembered. This goodwill I think is commendable, it shows that love does still triumph over materialism.
The Teapot Tree's crucial time of year became The Teapot Tree's most frustrating time of year. We had been invited to the party, due to our hard work in the preceeding months but at the last minute could not attend because the customs officers in Bolivia unintentionally stripped us naked, paralising us from the kneck down. Our orders, due to arrive within three weeks, did not. Three weeks became five, five became nine and we arrived with our bottle of wine as everyone else at the party was sneaking off home with the receptionist.
Our inbox is full of disapointed emails from would-be customers, our storage full of beautiful but forgotten and unloved bags. I have consoled them with cheerful stories of potential future owners. I have tried to instill the virtues of patience but I know deep down they have missed out on that smile; that Christmas grin, as the present is revealed from crisp wrapping paper; that unforgettable surprise smile; that 'thank you for loving me' smile.
This is the story behind 'The Teapot Tree's' first ever sale. It is not a desperate attempt to rid ourselves of unwanted stock; but an attempt to brighten the lives of the unpopular kids who never got invited to the party until it was too late. So don't be fooled by that mind numbing hangover, the most interesting people were never the most popular in school!
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